Last Autumn I was commissioned by mayonnaise kings Hellman's to shoot a scene in a busy burger restaurant. The brief wanted an open pass with a chef serving up in the middle, in the middle of a rustic wooden restaurant environment. I knew just the place and hired a restaurant for the day, filled it with friends, family and agency faces to appease our limited budget and captured them as they went about their day. All with a light motion blur.
The aim here was reality, nothing too contrived, just people hanging out and doing what they would do when hanging out with their friends during a service.
A big thanks to the team at Hellman's, agency, Shoot Group & the restaurant. As well as our fantastic volunteer guests, models, chef & assistants.
I'm sure it will catch on...