Warburtons - Toastie Pockets | Packaging Photography

Early in 2016 I was asked by Warburtons to shoot a then TOP SECRET packaging project. A year later Toastie Pockets are on the shelves of supermarkets everywhere and I can finally talk about them. Aimed at the snacking market, Toastie Pockets are somewhere between Thins and a pitta bread. There is a cut out pocket to fill with your favourite ingredients to pop in the toaster and heat up.

To say this was a tricky task was an understatement. We didn't want to overfill the pockets, instead keeping everything contained, with bread visible along the back edge. There were health and safety concerns around overfilling and hot cheese mixed with electrical equipment.

There was also gravity to contend with, the elements don't want to stand up in a pocket with the precision you might normally expect, but lying them down gave an unnatural arrangement. My immense kudos to Rebecca Rauter - Food stylist on this project who did a fantastic job.

Lurpak - The Dairy

Earlier this year I was commissioned by Lurpak to shoot a process film about the process of making Lurpak. Working with producer Jay Booth of the confessional and DOP hero Dave Miller we shot this piece in the Arla dairy in the heart of the Danish Jutland.

Dip n Flip

Just before Christmas I managed to sneak in a day shooting with the lovely people at Dip n Flip. I encountered their burgers at National Burger Day in 2015! They were serving green chilli cheeseburgers, assembling the bare ingredients and placing the burger in a takeaway container before handing the customer a disposable plastic glove. The customer would look bemused until they saw their burger covered with a ladle full of rich meaty gravy and the bemusement would be replaced with a knowing smile.

Dip n Flip do burgers, roast meat, fries, cheese and gravy. They come in various forms but this is the absolute core of what they do. When I was younger and being cheeky my mum would give me the option to eat my food or wear it, at Dip n Flip, like it or not i'm doing both.

Butchery: The Hampstead Providore

A couple of weeks ago I had the pleasure of joining the team at The Hampstead Providore to document their butchers in action. A lovely bunch of guys. For anyone who wonders why meat is so expensive, go and see what it actually takes to properly take one apart. And thats after its been given somewhere to live and something to eat itself.

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