A brand spanking new showreel, updated for 2017. Even more work to appear on there soon too!!
Last Autumn I was commissioned by mayonnaise kings Hellman's to shoot a scene in a busy burger restaurant. The brief wanted an open pass with a chef serving up in the middle, in the middle of a rustic wooden restaurant environment. I knew just the place and hired a restaurant for the day, filled it with friends, family and agency faces to appease our limited budget and captured them as they went about their day. All with a light motion blur.
The aim here was reality, nothing too contrived, just people hanging out and doing what they would do when hanging out with their friends during a service.
A big thanks to the team at Hellman's, agency, Shoot Group & the restaurant. As well as our fantastic volunteer guests, models, chef & assistants.
I'm sure it will catch on...
Early in 2016 I was asked by Warburtons to shoot a then TOP SECRET packaging project. A year later Toastie Pockets are on the shelves of supermarkets everywhere and I can finally talk about them. Aimed at the snacking market, Toastie Pockets are somewhere between Thins and a pitta bread. There is a cut out pocket to fill with your favourite ingredients to pop in the toaster and heat up.
To say this was a tricky task was an understatement. We didn't want to overfill the pockets, instead keeping everything contained, with bread visible along the back edge. There were health and safety concerns around overfilling and hot cheese mixed with electrical equipment.
There was also gravity to contend with, the elements don't want to stand up in a pocket with the precision you might normally expect, but lying them down gave an unnatural arrangement. My immense kudos to Rebecca Rauter - Food stylist on this project who did a fantastic job.
Earlier this year I was commissioned by Lurpak to shoot a process film about the process of making Lurpak. Working with producer Jay Booth of the confessional and DOP hero Dave Miller we shot this piece in the Arla dairy in the heart of the Danish Jutland.