I was extremely excited to work with Food Hall in providing evocative visuals for Glenfiddich’s whisky-tasting experiential at Harrod’s.
The concept involves you smelling bespoke perfume flavour profiles and make a selection based on your preferences. For example, do you prefer fresh grass or dried grass, fresh fruit or dried fruit and light wood or dark warm wood? Precise imagery was required in to evoke a sense of the aromas and flavours. The elements were provided to agency Purple Creative who led this immersive project, live at Harrod’s throughout 2018.
I directed the project working with the talented DOP Richard Hill and Producer Jason Underhill.