More Recent Work for TGI Friday’s new food menu.
Recent commission for McDonalds advertising their latest student deals
A new supercut of the Lurpak mini blocks work I was commissioned to direct earlier in the year. Due to the split screen nature of the work it made sense to have all four recipes rolled up into one more traditional film.
A few months ago the fabulous Food Stylist Elaine Ngan and our team travelled to Sunny Watford to shoot the brand new TGI Fridays menu and images for their website, digital campaigns and on site billboards and promotions. We had to shoot the images in a small section of the restaurant and make sure the images worked for multiple crops which is always a challenge, but I think we got some beautiful images. TGI's blew me away with it's popularity, shooting in restaurant we saw that it was queued outside on Monday lunchtime and even had guests return the same day. I love a bit of shoot trivia too and was stunned to discover that TGI's claim to have invented Happy Hour in New York in the 1960s.