/ Big Tasty
The Big Tasty campaign for McDonald’s is all about decision making. With the Classic Big Tasty, The Big Tasty With Bacon and the the BBQ Big Tasty to choose from it’s almost impossible to make your mind up.
It was a tricky shoot requiring lots of crops. Each burger had a different background colour, then they needed to work with a crop leaving the left or the right of the burger, then they needed to work for landscape and portrait formats as well as various splitscreens.
I was also invited to direct the TV Commercial food sequence. We kept the feeling of the stills but included the swiping/scrolling technique used in the rest of the commercial.
