Gift your Gherkin? Peel the wrapper cheese? Dip fries in milkshake? Always order a cheeseburger on the side or found yourself constructing a table on your lap on the last train home?

McDonald’s is rich with hundreds of relatable truths that surround their iconic menu items. This new platform "Only at McDonald's" shines the spotlight on them, names them and gets people going ‘Yeah, I do that'.

This massive campaign will be popping up over all over your telly, your street, your socials and in your ears throughout the year. Here's the first drop of print.

McDonald’s invited me back once more to shoot this years Festive Food Campaign. I shot food stills that had to look truly delicious but take on various plug together modular formats. I also directed three TV campaigns taking on those small Christmas jobs and the little rewards you give yourself as you tick them off.

At the end of 2024 I was asked by Bao to shoot their menu for their return to their street food roots. Bao Night Market is dishing up classic Baos, alongside fried chicken and bubble tea.

Founded by Shing Tat Chung, Erchen Chang and Wai Ting Chung, BAO has grown from a single stall at Netil Market to now seven restaurants across London. Inspired by travels throughout Taiwan and Asia, the night market has always been at the heart of BAO's menu.

BAO Night Market takes its cue from the grab-and-go spirit of Taiwan’s bustling night markets, dishing up classic BAOs alongside fried chicken and bubble tea. From Taipei in the north to Kaohsiung in the south, Taiwan’s cities are full of neon-lit night markets that open their doors in the early evening. Inspired by these eclectic destinations, BAO Night Market's sees a return to the original inspiration behind BAO's ten year legacy.

I’m delighted to announce that Jelly has won GOLD at the Association of Photographers (AOP) Awards. I’m really proud to be recognised by the industry for something that is so silly but full of joy.

Just as everyone is gearing up for Christmas Time I’m presenting some BBQ work for Hellmann’s. I’ve finally been able to get my hands on these films shotin the studio in Serbia last year. We created these two films (alongside some others to be released) to showcase how Hellmann’s can elevate a simple sandwich or BBQ to another level.

Introducing Bailey’s Churros - A remix of the classic Bailey’s Irish Cream with a Latin X Cinnamon twist. I directed a TVC and took some stills to showcase some delicious cocktails you can make with the product too. Click to see the full film.

The team at McDonald's have had me working across their new campaign to celebrate 50 years in the UK. We have been dialing up the nostalgia of children's birthdays spent in McDonald's in the 80s and 90s and trying to capture that joyful spirit. It's old meets new, nostalgic setting, modern food and of course Dexter smashing his VO as always! I've shot several parts on this campaign from TV to Advertising stills and the video food porn moments on the point of sale kiosks and the big screens behind the tills.

I was delighted to be invited back for a second Alpro shoot highlighting a varied collection of non dairy products. I love how varied my job can be, switching between tabletop sets and large scale sets, but I think we crated a beautiful series, perfect for multi territory advertising.

In January I was lucky enough to shoot a MONSTER project for McDonalds UK. They have made their burgers EVEN better, their best burgers ever! The meat is juicier and hotter, the cheese is meltier, the salad is fresher and the buns are toastier and more brioche. For my money there’s a big improvement and brings the product closer to the more hipster high street burger chains whilst retaining a fantastic price point.

I spent several months in Hamburg in 2023 shooting for McDonald’s Germany with the brilliant Scholz and Friends. We shot almost every item on the menu as part of the launch of their new Best Burger campaign, creating a new look with a looser more delicious food world.

Way back in June I was asked by Doritos to create a mountain of Doritos for their new Doritos Dippers. A crisper crunchier version of Doritos perfect for Nachos as they don’t get soggy. We were given some strict instructions around making a mountain whilst still restrained by portion control. Udo our food stylist and DOP Tim Fok did a superb job alongside Voice Over GOD of the silver screen, Red Pepper.

Two brand new spots from an epic job with Flora. Shot in Istanbul with the brilliant team at DARLING Films and Lucky Generals, we created a whole host of crops and cut downs, from 9.16 options to 30’s, 20’s, 10’s and 6’s across a whole host of territories and recipe alteration requirements. It was a mad matrix but also a creative joy to create a system that delivered on production, creative and of course taste.

Earlier this year I was invited back by McDonald’s to recreate my very first major campaign for them… Breakfast!

We based everything on the glorious morning sunrises just kicking the edges of the beautiful food. As always with McDonald’s there was a puzzle around backgrounds, crops, angles and being able to make each food item work at various formats with and without other items including a coffee you can see into, hence the higher angle compared to last years more foodie formats. Ultimately though I think we delivered another McDonald’s brief that really feels like food and makes you hungry for a McDonald’s Breakfast.

I’m really excited to finally be able to share these images from Alpro’s European FEED YOUR YOU campaign. I worked with the brilliant team at VMLR Y&R to create a series of nine photographic images to accompany strong “FEED YOUR YOU” titles. Taking the springboard from copy like… “Making Decisions Is Hard” and “So You Dribble A Bit Cool” we built sets, cast models and created our scenes to work with and without type across a range of products and crops.

In May of 2023 I was asked by McDonald’s to shoot some TV Commercials for their SAVERS items. The affordable classics, Cheeseburgers, Double Cheeseburgers and Mayo Chicken. These have historically been single menu items but they have become part of the bigger McDonald’s world and are now available as meals.

Alongside a series of TV Commercials and social films I was also tasked with shooting a series of billboards for Flora Buttery and Plant Butter. The task was to make their product look as good as butter, the same taste but with eco credentials. The deliciousness was key, alongside an oozy melty quality. We also had to shoot to various crops in one image that had to work with bending winding text that wraps around the product. A few asks but a beautiful global campaign that I was delighted to be a part of.

Way back in January last year I was lucky enough to spend the day in Putney at the Nando’s test kitchen shooting some big billboard posters showcasing their delicious and iconic food.

In an insane schedule we shot five Hellmann’s spots and a few social excerpts for multiple territories and various crops, meaning more jars of mayo than you can shake a big baguette at. An incredible team pulled together landing every moment at nearly always the first go, drop a burger and catch the bounce - you got it, try some onions falling from the lens - No problem. Props to Ogilvy, Everyone at Karma Films, Udo & Lottie on food and Tim Fok DOP as well of course Clare, Olivia and everyone at Team Darling Films.

McDonald’s is intent on making it’s customers fall in love with a tottering tower of steak patties loosely mortared together with creamy peppercorn sauce, crispy onions, cheddar cheese and salad.

In a statement, McDonald’s wrote: “The Steakhouse Stack” highlights everything fans love from McDonald’s: the juicy tender patties, the soft bun… The Steakhouse Stack has all of that, plus a few extra ingredients for an even more indulgent flavour. It’s everything you’d want in a great McDonald’s beef burger, and then some.”

It was a pleasure as always to shoot with the team at McDonald’s UK on this tasty promo!

It’s back, but for a limited time only! The Chicken Big Mac, everything you love about the classic Big Mac but swapping the patties for delicious chicken a la McChicken Sandwich.

Born from being the most hacked item on the McDonald’s menu, you can get it on the regular load out until the 9th May, These images, re-edited from our previous campaign are shouting the details on street corners now.