McDonald’s Breakfast
Earlier this year I was invited back by McDonald’s to recreate my very first major campaign for them… Breakfast!
We based everything on the glorious morning sunrises just kicking the edges of the beautiful food. As always with McDonald’s there was a puzzle around backgrounds, crops, angles and being able to make each food item work at various formats with and without other items including a coffee you can see into, hence the higher angle compared to last years more foodie formats. Ultimately though I think we delivered another McDonald’s brief that really feels like food and makes you hungry for a McDonald’s Breakfast.
Thanks to Fergal and Chris on Food, Nick, Bruno, Leo Burnett and Peter Bailey.
