McDonald’s Best Burger
In January I was lucky enough to shoot a MONSTER project for McDonalds UK. They have made their burgers EVEN better, their best burgers ever! The meat is juicier and hotter, the cheese is meltier, the salad is fresher and the buns are toastier and more brioche. For my money there’s a big improvement and brings the product closer to the more hipster high street burger chains whilst retaining a fantastic price point.
Over the last few years I’m extremely proud to have been part of a movement to make the brands food aesthetic more delicious and more real and I think this is a big step forward. It’s more modern and tastier all round, I’m delighted to be part of these strides.
The work is on some epic sites across the UK and was part of a large event at London’s Outernet by Tottenham Court Road station. Keep an eye out for deliciousness coming your way.
Top work from a top team,
Tom Wade Luisa Vasques Siobhan Carolan Peter Bailey Samia Diamond
Jonny Rose, Sam Dearden, Ben Colson, Nick Warner, Richard Taylor, Santiago Gonzales, Dominika Besinska, Udo Reichelt Saurer, Lottie Bone, Sophie Sibbald, Chandni Gudka, Ben Millar
Thanks of course to the team at McDonald's, Prodigious, Leo Burnett and Linney. (There are too many names here and I'm scared to miss someone brilliant off!)
