McDonald’s Festive Menu 2024
Once again the team at McDonald’s UK invited me back to shoot their festive menu for 2024. Working with my agents at Bailey Wade and brilliant food stylist Udo Reichelt-Shaurer we created these graphic visuals based around this years Christmas lights theme. They wanted the Bokeh to be subtle but for the lights to feel subtly lit by warm Christmas lights beyond. The food had to work in a modular system that plugged together in various forms and crops and most of all looked truly delicious.
Then working with my film reps Darling Films I also shot three tasty Christmas spots based around getting those Christmas jobs done and rewarding yourself for your achievements. It also worked with the Christmas lights campaign and needed flashing lights that timed perfectly with the less than othodox festive track.
What would a campaign be without a couple of sneaky extra social formats too?
