/ McDonald’s McSpicy

Written By Scott Grummett

The new McSpicy from McDonald’s is finally out, a crispy crunchy spicy crumb surrounds tender chicken breast, crunchy lettuce and cool mayo topped with a sesame seed bun. It’s not blow your head off spicy but has a nice tingle and a bit of the devil within.

I was commissioned by McDonald’s to shoot the out of home advertising campaign which plays on peoples reactions to how spicy it is. I also directed the food sequence in the TV Commercial along with production house Food Hall.

Click below to play.

McDonald’s McSpicy TVC

McDonald’s McSpicy OOH

McDonald’s McSpicy OOH

Scott Grummett www.scottgrummett.com
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