/ Weight Watchers / Superbowl Commercial

I was extremely excited to see the brand new Weight Watchers commercial air during the Superbowl in the USA. I was commissioned by Wieden Kennedy Portland to direct some of (not all of) the shots of the full ad.In addition they also licensed some of the Creme Brûlée shots too. It's a superb bit of creative from WK. Great work also from my Production company at the time P for Production to deliver this over the Christmas period.