Whole Earth Drizzler
I was invited by Alison Carmichael and the team at Jelly London to collaborate on this campaign for Whole Earth’s new peanut butter ‘drizzler’, whether it’s toast, making a satay sauce or topping some porridge this is a great no nonsence addition to the pantry.
Alison worked on several headlines that allow the trail of peanut butter to loop and curve into beautiful hand written lettering masterpieces, it was my job to ensure they stayed 3D and the puzzle of various crops, loops and squiggles worked with ease as well as shooting the pack shot too.
Top work from Alison and lovely to work with Ross Frame at Jelly again too. This was my first gig with new agent Peter Bailey and team and it went off as smoothly as the peanut butter. Thanks as ever to Mr Diet Coke Nick Warner and fantastic retouching from Barry Craig.
