/ Mcdonalds Breakfast Wrappers
Brand new work for Mcdonalds as part of a larger advertising campaign for their Breakfast offering. These Out-of-home executions that show the “aftermath” of enjoying a McDonald’s breakfast, with only the wrapper and crumbs left over.
In keeping with a string of recent McDonald’s ads from across Europe, the outdoor spots also feature minimal branding—showing its famous golden arches but no name. We worked hard to get the right weight of paper, the delicate crumbs and the surface tension in the remaining cheese or ketchup that remains.
It’s a campaign that I think is going to be in the book for a long time and one that I was very proud to be part of for such an iconic brand.
